Question 1

How does Memzur identify companies?

Accepted Answer

We use reverse IP lookup combined with firmographic enrichment. The tracking snippet captures each visit, resolves the IP to a company and enriches the record with industry, size and location data.

Question 2

Do I need to update my cookie banner?

Accepted Answer

Memzur uses a lightweight tracking script that logs page visits and session data. This falls under analytics and should be disclosed in your cookie policy and consent banner alongside any other analytics tools you use.

Question 3

How quickly do visits appear in my dashboard?

Accepted Answer

Identification runs in real time. Visits appear within minutes of the session starting, so your team can reach out while the account is still active on your site.

Question 4

What data does each company record include?

Accepted Answer

Company name, domain, industry, employee count, location, pages visited, session duration, return visit count and - on Growth and Pro plans - enriched contact data including job titles and email addresses.